Next up.. Poland
bySWIERCZ is a young Danish cosmetic brand, with Scandinavian values and standards in both texture and design. We have created an exclusive product range based on a “less is more” philosophy, where every product is something special.
Now it’s time for us to get out of our Scandinavian comfort zone and introduce bySWIERCZ internationally. Our first launch is in Poland. Besides being a great market purely business-wise, the choice also have some sentimental value to the Woman behind the brand bySWIERCZ.
My very first memory of makeup still remains clear in my mind. I was about 6 years old when I saw my grandmother standing in front of a mirror and with total precision and a chic casualness applying a deep red lipstick. I was totally fascinated by both her and the fact that even though she was always totally overworked and busy, she never compromised when it came to taking care of herself. She is now 86 years old and to this day, she never leaves the house not pampered. My grandmother is from Poland, and after traveling a lot to Warsaw and Krakow, I have found that the priority to take care of oneself is deeply anchored in Polish women.
I love to sit at a cafe in the old-town-district in Warsaw, and enjoy a morning latte while watching women of all ages and social classes on their way to work. I’m always fascinated by the fact that I can’t spot a single woman who hasn’t wiggled a mascara through her lashes or dashed a little something on her cheeks. I absolutely love it! bySWIERCZ products are Scandinavian in shape, texture and design. But the soul of the brand? Well, that part origins from a little girls first memory of her polish grandmothers red lipstick. Therefore, it has been a very natural step for us to launch bySWIERCZ in Poland as our first foreign market. I am convinced that our Scandinavian designed products will be loved by Polish women as well.
Founder and CEO